Many years ago, we won’t talk about how many, while I was in college I had a part time job working at Sears. I was young, impressionable, and had a work ethic my mother instilled in me from years of Saturday house cleaning, daily chores, and Hank Williams Sr. records playing through the whole house. My manager was a kindly old man, I think he was in his thirties, took me under his wing and taught me to sell. I use the term sell but it was really just a method of staying positive and presenting options without making the customer feel uncomfortable. Sears always had these wonderful little books filled with information about each and every product in the department. I worked in TV’s and Stereo’s and loved spending my time each evening talking tech with people and pointing out the differences between models.
Good, Better, and Best were the quality ratings that we used at the time. Good was acceptable, Better offered more features, and Best was the top of the line in both quality and performance. Recently I have been working with Collin to identify the quality differences between brands. We have spent many hours of late reading support forums on different hardware and taking a hard look at what computer companies have been putting inside the computers on sale in the marketplace. The results bought caused us to decide to offer Custom Built Computers to our customers. We set the following ground rules:
1. We do not sell hardware and we will not sell hardware. (This was a tough one seeing that we need to eat and keep the doors open.)
2. Offer a range of quality and prices and let the customers pick what works best for them.
3. Inform customers in as clear a manner as possible.
We took a page from the old Sears manual and came up with the following solution.
1. You list the software you use and how you use your computer.
2. You tell us your performance expectations; upgrade expectations, and life expectations.
3. We give you three options based on your answers to numbers 1 and 2.
The result is a method of recommending hardware and software that can remain unbiased, honest, and allow you to make an informed decision.
Example: The new “Core i7″ line of processors coming out will require a new motherboard (LGA 1366) due to the new socket type.
1. You tell us you’re not as concerned about upgrade ability as you are cost. We can then recommend a lower cost motherboard and one of the current processors on the market and you just saved $300.00.
2. You tell us you are a technophile and must have the best and fastest the day it comes out. We recommend this new motherboard and processor that will keep you on the cutting edge of technology and you spend more to get the tech advantage you want.
3. You tell us that you need to connect an old digital camera, surround sound speakers, a writing tablet and that compatibility between all your hardware is more important than speed. We might go with the older motherboard, a current proven processor and more memory. You get something that you know is compatible and will save you some money and headaches as well.
We did also find a way to make a living doing this. We will put it all together for you at our usual reasonable rates. http://www.hirethebrain.com
Yes sir, Sears had it right. Good, Better, Best